Location shooting began in January 2018, with principal photography starting that March in California and concluding in Louisiana in July 2018. Robertson-Dworet was soon hired to re-write the script, with the rest of the cast added by the start of filming. Larson was announced as Danvers at the 2016 San Diego Comic-Con, with Boden and Fleck hired to direct in April 2017. Nicole Perlman and Meg LeFauve were hired to write the film the following April after submitting separate takes on the character, and borrowed elements from Roy Thomas' 1971 " Kree–Skrull War" comic book storyline. It was officially announced in October 2014 as Marvel Studios' first female-led superhero film. Set in 1995, the story follows Danvers as she becomes Captain Marvel after Earth is caught in the center of a galactic conflict between two alien civilizations.ĭevelopment of the film began by May 2013. Jackson, Ben Mendelsohn, Djimon Hounsou, Lee Pace, Lashana Lynch, Gemma Chan, Annette Bening, Clark Gregg, and Jude Law. It stars Brie Larson as Carol Danvers, alongside Samuel L. The film was directed by Anna Boden and Ryan Fleck from a screenplay they co-wrote with Geneva Robertson-Dworet. Produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures, it is the 21st film in the Marvel Cinematic Universe (MCU). Take a look at the spot below and get inspired to refuse to compromise in your everyday life.Captain Marvel is a 2019 American superhero film based on Marvel Comics featuring the character Carol Danvers / Captain Marvel. “Nissan didn’t compromise with the all-new Sentra and with this campaign, we are communicating what makes the car stand out, and I hope we’re inspiring customers to be bold and brave, just like our newest sedan,” she continued. “Brie Larson is a strong and ground-breaking woman, who found fantastic success in the entertainment industry thanks to her unwavering spirit,” said Allyson Witherspoon, vice president, Marketing Communications and Media, Nissan North America. The spot launches on national television next week, along with behind-the-scenes footage on Nissan channels. Social media users across the country will be able to see the ad near the top of their feed through Twitter’s First View. The commercial began airing today exclusively on Twitter. “It’s a powerful message in a bottle that I’m so proud to be a part of.” “It’s great to partner with Nissan on this inspiring campaign which is essentially about advocating for yourself and believing that you deserve a seat at the table,” said Academy Award-winning actress Brie Larson. Even those who don’t belong to a widely recognized marginalized group are being challenged to punch back and fight for what is rightfully theirs. In today’s world, those who have been overlooked in the past are finally getting a chance to speak up and have their voices be heard.
This ad is part of Nissan’s “Refuse to Compromise” campaign, demonstrating that the Sentra is capable of performing at a high level, refusing to succumb to the narrative of being a typical, unremarkable sedan. The employee is being brushed off by her boss regarding a promotion, and that’s when Larson zooms up next to the pair, encouraging the disgruntled office worker to hop into the car.īefore she can accept the reality that she is not going to get a raise in pay and climb the corporate ladder, Larson shows off the versatile capabilities of the car and asks the rhetorical question, “If this Nissan Sentra isn’t going to make any compromises, then why should you?” The commercial spot begins with an employee and her boss having a conversation on the street. The 30-second spot shows the actress from “Captain Marvel” driving confidently behind the wheel of a 2020 Nissan Sentra. Brie Larson recently teamed up with Nissan to create an inspiring ad about empowerment.
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